On June 15-16, 2026, the "Beautiful China Tour" event organized by the China Tourism News and hosted by the Qinling Tianzhu Mountain Ecological and Cultural Tourism Scenic Area was officially launched at the Qinling Tianzhu Mountain Ecological and Cultural Tourism Scenic Area. This event seizes the opportunity brought by the upcoming opening of the West Tenth High speed Railway, relying on the upgraded and revitalized "Qinling Secret Realm", and deeply exploring the unique charm of Tianzhu Mountain's sprint to become a national 5A level scenic spot from the professional perspective of national media. It presents its irreplaceable natural resource endowment, continuous iteration of secondary consumption formats, and humanized service facilities in all aspects, actively exploring the latest achievements of the ecological tourism transition of traditional mountain scenic spots from a single "sightseeing tour" to a "culture+health+vacation" destination.
On June 15th, members of the wind gathering group arrived in Tianzhu Mountain one after another, checked in, and immediately held important media meetings and special symposiums.
At the symposium, the relevant persons in charge of Tianzhu Mountain Scenic Area, leaders of Shanyang County's cultural and tourism department, and media representatives led by the head of China Tourism News had in-depth and constructive exchanges. The meeting focused on the core development concept of Tianzhu Mountain - "unity of heaven and man", and had a lively discussion on how to deeply integrate this ancient Eastern wisdom with modern tourism development.
1. Avoid homogenization and delve into core uniqueness: Media representatives attending the meeting emphasized that the current tourism market competition is fierce, and Tianzhu Mountain needs to adhere to differentiated and characteristic development. It is believed that the core competitiveness of Tianzhu Mountain lies in its irreplaceable natural geological wonders and profound cultural heritage of "harmony between man and nature". In the future, promotion and product development should focus on its unique positioning, avoid homogenization, and tell the ecological and cultural story of Tianzhu Mountain.
2. Cleverly using the art of "leaving blank spaces" to enhance the quality of the experience: Several media representatives have proposed the concept of "leaving blank spaces in scenic areas", suggesting that Tianzhu Mountain should not only improve infrastructure and develop products, but also preserve some of the original ecological areas that have not been excessively developed, leaving space close to nature for tourists. This kind of "blank space" not only protects the ecology of Qinling Mountains, but also enhances the tourist experience, helping Qinling Tianzhu Mountain upgrade from a "tourist check-in spot" to a "spiritual habitat".
The meeting fully affirmed the achievements of Tianzhu Mountain's transformation based on the "22 ℃ health care" climate and post disaster reconstruction, and also pointed out the clear tone of "exploring the secrets of Qinling Mountains and spreading ecological wisdom" for subsequent in-depth collection and dissemination.
With the thoughts and suggestions from the symposium, on June 16th, the wind gathering team conducted a full day in-depth visit to Tianzhu Mountain, aiming to combine theoretical concepts with on-site experiences. Under the guidance of professional tour guides in the scenic area, the wind collecting team visited multiple core characteristic locations along the route, such as the cableway, Xuantian Cave, and Lingyun Pavilion. Walking on the knife back beam, watching the towering pillars of the sky, the reporter experienced the shock of being one of the "Eight Scenic Spots of Fengyang" on site; At Shougui Cave and Yunding Square, everyone personally experienced the peaceful space brought by "scenic spot blank space". Throughout the entire process of gathering information, media reporters observed and verified while walking, using various devices to record the details of Tianzhu Mountain. They paid attention to both the landscape and scenic services, and also exchanged ideas with relevant officials on topics such as cultural and tourism empowerment for rural revitalization, making the content of the gathering more comprehensive and in-depth.
After the wind gathering activity, the integrated media matrix under China Tourism News immediately released a series of in-depth wind gathering press releases. These articles revolve around core promotional topics such as "One of the Eight Scenic Spots of Fengyang, One of the Wonders of Qinling Mountains" and "Qinling Sky and Human Landscape, North South Integration Mountain", interpreting the geological wonders, cultural heritage, and transformation achievements of Tianzhu Mountain into a "culture+health+vacation" destination, and creating momentum for the scenic area to strive for national 5A level tourist attractions.
Following the rhythm of the China Tourism News, other mainstream media at the central and provincial levels who participated in the gathering also responded quickly, relying on their strong communication platforms to promote the beauty and ideas of Tianzhu Mountain to the whole country.
This high-level media gathering, which combines ideological collision and on-site visits, is not only a deep excavation of the ecological and cultural treasures of Qinling, but also an important step for Qinling Tianzhu Mountain to listen to the voices of the industry and clarify its development path in the process of moving towards a national 5A level scenic spot and a first-class health resort destination. When the professional perspective of the media encounters the magnificence of the Qinling Mountains and the richness of its cultural context, it will inevitably collide with brilliant sparks. This summer, I look forward to meeting you on Tianzhu Mountain and experiencing a cool journey of "harmony between heaven and man" together, feeling the unique "blank space" atmosphere.